Parcher Marketing Associates
Building your online presence with:
Beautiful Responsive Websites
built to get more “clicks!”
How to Build an On-line Presence
Start with a Fabulous Website
Add Great Content
Let Us Build Your Next Website
Not Just Another Pretty Face
Your website is the digital face of your business. As such, it needs to reflect the same care, beauty and quality you put into your product or service offerings. But looks alone won’t get you sales. You need visitors to click the buy button. These days, purchasers are completing over half of the buying decision process online before reaching out to a vendor, so you can no longer afford a website that is anything less than a conversion engine. The design needs to meet the mindset of your target audience, whatever it may be at the time they stop in, and help them move forward to the next level in the buying cycle. This is what we do.
- Designed for your unique message and goals (no cookie cutter theme)
- Conversion design focus for higher sales completion rates
- Quality feel to all interactive elements
- Fully responsive, looks great on all devices
- Built in A/B testing and analysis capabilities
- Free logo design included
A Custom Fit
The design has to support your copy (your content) and your goals, not the other way around. The navigation, calls to action and visual elements should work together with the copy to make it easy and natural for the visitor to find what they need. And with 50% or more viewers visiting websites through mobile devices rather than a desktop, the site has to look great and be easy to navigate on mobile. You want your prospective customers to feel at home when they visit your site, so your target audience demographics will influence the styling too. Then, based on your message and goals, we’ll formulate a design. If you need professional, compelling copy written for you, we can help with that as well.
We do all this, and we do it just for you. Every site is unique, no cookie cutter template.
If you are ready to move forward with your website,
give us a call today at 443 553 1570 or
Landing Page Design & Build
What is a Landing Page?
If you’re running a special promotion or ad campaign, you need a landing page—a single page outside of your website devoted exclusively to your promotion. Landing pages have no extraneous distractions (e.g., links or menu bars to other pages), and the design and content is carefully planned and written to maximize the percentage of visitors who will click. There is no one magic design. Every audience is different. That’s why, whether you’re starting from scratch or using a template, it is well worth getting professional help.
The characteristics of an effective landing page are:
- Presents a strong value proposition, clearly and effectively using the best practices of persuasion
- Presents content that is highly attuned to the target audience
- Creates a sense of urgency to buy now rather than later
- Calls to action placement and design for high visibility
- Content reduces purchase anxiety
- Design minimizes distractions
We have years of experience putting these principles into practice for our clients. Let us put our experience to work for you.
Give us a call today 410 885 2025 or
Percentage of Buyer's Decision Online
Percentage of Mobile Viewers Vs. Desktop, Laptop, Other
Percentage of World Population on Facebook
Percentage of Small Businesses Using Social Media
k Content Coaching
Ever heard the expression, “Content is King?” In many ways, the content of your online presence is the most important factor. Whether you’re creating an online magazine, a website, a simple blog or a product landing page, your success or failure depends on whether your message engages your audience. That’s where we can help. From planning a content calendar to implementing a full-scale content marketing plan across multiple channels, we can help you put the right content in front of the right audience at the right time.
Content Calendar Planning
One of the hardest parts of providing engaging content is figuring out what that content will be. That’s why every content marketing plan needs a good Content Calendar. We help you brainstorm topics for your blog or newsletter for 3, 6 or 12 months ahead. This includes interviews with you and your staff for research/ideas. Editorial calendars are priced by the number of posts required and include topic titles only.
Blog Posts & Newsletters
Effective phrasing, cadence and word flow are just a few of the elements that give life to otherwise dull copy. The art of telling a story can make the difference between content that gets read and shared again and again and content that’s abandoned halfway down the page. We provide professional editing and/or professionally written, engaging, high quality blog posts and e-Newsletters on topics of interest to your target audience so your content will always be enjoyed and shared.
Full-Scale Cross Channel Content Marketing
Your website, and the content you put on it is your hub, but let’s face it. In today’s world it’s hard to get noticed. That’s where cross-channel content marketing comes in. Because of the ability of social media to build communities around topics in your niche market, sharing your content out strategically over social channels, is one of the best ways to bring your content to the of attention potential customers, build relationships and foster brand advocates who will amplify your message. We can help you get started today.