Parcher Marketing Associates

Building your online presence with:

Premium Websites

Social Media Marketing Strategies

Content Coaching

How to Build an On-line Presence

Start with a Fabulous Website

For many businesses, building an online presence is crucial to long-term success and growth, but where do you start? You should always start with a fabulous website where the content is fully under your control. Anywhere else on the internet, your message can be diluted with adds from competitors or subject to changes or deletion. But websites are more than a passive brochure. They provide opportunities for valuable interactions with prospective customers that help you learn about your audience and further refine your website and overall marketing efforts.
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Add Great Content

Once you have your website in place, build on that content with a blog full of weekly, bi-weekly or monthly content with helpful information and tips relevant to your current and prospective customers. This will keep you top of mind with your current customers and attract new visitors. We can show you how to expand the reach of your blog posts so that even new bloggers can get visibility bringing the folks in your market niche right back to your website for more engagement.
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Expand with Social

While your website is your hub, the place where you control your message, social is where you build relationships with your customers. Done right, they become your brand advocates bringing you more customers through networking, testimonials and referrals. A Universal McCann study showed that 71% of social media users are more likely to purchase from a brand they follow online. With 78% of the U.S. population on social, it’s a channel you can’t afford not to use. We can set you up on the appropriate social platforms for your business, teach you strategies and help you plan and produce content and positive interactions to make your social presence grow.
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Let Us Build Your Next Website

Not Just Another Pretty Face

devicesYour website is the digital face of your business. As such, it needs to reflect the same care, beauty and quality you put into your product or service offerings. But looks alone won’t get you sales. You need visitors to click the buy button. These days, purchasers are completing over half of the buying decision process online before reaching out to a vendor, so you can no longer afford a website that is anything less than a conversion engine. The design needs to meet the mindset of your target audience, whatever it may be at the time they stop in, and help them move forward to the next level in the buying cycle. This is what we do.

  • Designed for your unique message and goals (no cookie cutter theme)
  • Conversion design focus for higher sales completion rates
  • Quality feel to all interactive elements
  • Fully responsive, looks great on all devices
  • Built in A/B testing and analysis capabilities
  • Free logo design included
A Custom Fit

The design has to support your copy (your content) and your goals, not the other way around. The navigation, calls to action and visual elements should work together with the copy to make it easy and natural for the visitor to find what they need. And with 50% or more viewers visiting websites through mobile devices rather than a desktop, the site has to look great and be easy to navigate on mobile. You want your prospective customers to feel at home when they visit your site, so your target audience demographics will influence the styling too. Then, based on your message and goals, we’ll formulate a design. If you need professional, compelling copy written for you, we can help with that as well.

We do all this, and we do it just for you. Every site is unique, no cookie cutter template.

If you are ready to move forward with your website,
give us a call today at 443 553 1570 or

Landing Page Design & Build

What is a Landing Page?

If you’re running a special promotion or ad campaign, you need a landing page—a single page outside your website devoted exclusively to your promotion where your visitors have no other distractions, and the design and content is carefully planned to maximize the percentage of visitors who will click. There is no one magic design. Every audience is different. That’s why whether you’re starting from scratch or using a template, it is well worth it to get professional help.

Image shows landing pages designed by Parcher MarketingThe characteristics of an effective landing page are:

  • Presents a strong value proposition, clearly and effectively using the best practices of persuasion
  • Presents content that is highly attuned to the target audience
  • Creates a sense of urgency to buy now rather than later
  • Calls to action placement and design for high visibility
  • Content reduces purchase anxiety
  • Design minimizes distractions

We have years of experience putting these principles into practice for our clients. Let us put our experience to work for you.

Give us a call today 410 885 2025 or

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Percentage of Buyer's Decision Online

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Percentage of Mobile Viewers Vs. Desktop, Laptop, Other

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Percentage of World Population on Facebook

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Percentage of Small Businesses Using Social Media

Social Media Marketing

For small businesses short on time:

small-business
  • Single dashboard for multiple profiles
  • Done-for-you posts in your niche
  • Easy mobile app for convenience
  • Advertising budget included
  • Full support and training

Schedule a call with Apryl.

Digital Content Planning:

mid-size-business
  • Blogs
  • Social Updates
  • Content Marketing Assets (White Papers, Tip Sheets, Reports)
  • Social Planning Calendars
  • Platform Branding and/or Re-Design

Schedule a call with Apryl.

Need Training for Your Staff?

social-training
  • Expert Coaching in Best Practices for Most Social Platforms
  • Profile Optimization
  • Blog or Newsletter Topic Brainstorming
  • Content Ideas
  • Campaign Strategies

Schedule a call with Apryl.

k Content Coaching

Ever heard the expression, “Content is King?” In many ways, the content of your online presence is the most important factor. Whether you’re creating an online magazine, a website, a simple blog or a product landing page, your success or failure depends on whether your message engages your audience. That’s where we can help. From planning a content calendar to implementing a full-scale content marketing plan across multiple channels, we can help you put the right content in front of the right audience at the right time.

Learn more. Schedule a call with Apryl.

Content Calendar Planning

One of the hardest parts of providing engaging content is figuring out what that content will be. That’s why every content marketing plan needs a good Content Calendar. We help you brainstorm topics for your blog or newsletter for 3, 6 or 12 months ahead. This includes interviews with you and your staff for research/ideas. Editorial calendars are priced by the number of posts required and include topic titles only.

Blog Posts & Newsletters

Effective phrasing, cadence and word flow are just a few of the elements that give life to otherwise dull copy. The art of telling a story can make the difference between content that gets read and shared again and again and content that’s abandoned halfway down the page. We provide professional editing and/or professionally written, engaging, high quality blog posts and e-Newsletters on topics of interest to your target audience so your content will always be enjoyed and shared.

Full-Scale Cross Channel Content Marketing

Your website, and the content you put on it is your hub, but let’s face it. In today’s world it’s hard to get noticed. That’s where cross-channel content marketing comes in. Because of the ability of social media to build communities around topics in your niche market, sharing your content out strategically over social channels, is one of the best ways to bring your content to the of attention potential customers, build relationships and foster brand advocates who will amplify your message. We can help you get started today.

Build My Site

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Help Me with Content

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Help Me with Social

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